FITTEAM Slot Machine Interactive Social Media Video
For this ad, we decided to have some fun. The post called for viewers to pause the video in an attempt to get three matching frames. Each frame promoted a benefit of the product.
Then, users had to post a screenshot to the comment thread of their winning "pause" and they'd win a free bag of FIT.
The result? A comment thread full of pictures that promoted the benefits of the product, and social media users actively engaging with the brand.